As an increasing number of internet-capable mobile devices enter the mainstream, it is becoming more important than ever to offer your visitors a mobile-friendly website. Don't lose out on potential customers that may be unable to view your site while on the go ...
We are excited to tell you about our new website affordability options. A pay-as-you-go website lets you get a premium website for a low monthly price with no commitment or contract.
Embracing an online presence can offer many benefits to your company, regardless of its size. Using the Internet as a business tool can improve the sales process, streamline communication with customers and suppliers, optimize lead generation and increase your presence in the marketplace.
The following table shows the percentage of businesses that have adopted various online technologies:
| 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | ||
| Own Website | Small | 24% | 27% | 29% | 32% | 33% | 35% | 36% |
| Medium | 57% | 62% | 66% | 69% | 70% | 71% | 74% | |
| Large | 74% | 77% | 77% | 79% | 82% | 89% | 90% | |
| All Firms | 29% | 32% | 34% | 37% | 38% | 40% | 41% | |
| Sell Online | Small | 6% | 7% | 6% | 7% | 6% | 7% | 7% |
| Medium | 12% | 13% | 14% | 12% | 10% | 12% | 13% | |
| Large | 15% | 16% | 16% | 13% | 16% | 21% | 22% | |
| All Firms | 7% | 8% | 7% | 7% | 7% | 8% | 8% | |
| Purchase Online | Small | 20% | 29% | 35% | 40% | 40% | 42% | 45% |
| Medium | 30% | 47% | 50% | 59% | 63% | 64% | 69% | |
| Large | 52% | 57% | 61% | 62% | 68% | 71% | 74% | |
| All Firms | 22% | 32% | 37% | 43% | 43% | 45% | 48% | |
Source: Statistics Canada, Survey of Electronic Commerce and Technology (SECT), 2008. Note: Statistics Canada's Survey of Electronic Commerce and Technology (SECT), on which these data are based, defines small firms as having fewer than 20 employees, medium-sized firms as having between 20 and 99 employees, and large firms as having 100 employees or more for all industries except manufacturing. The upper limit for the medium-sized category in the manufacturing industry is 499 employees, whereas firms with 500 employees or more are defined as large. | ||||||||
According to the information above, in 2007, only 36% of small businesses had their own website. Of that group, only 7% sell online yet 45% of small businesses make purchases online.
If your company does not have a website, or the website you have is not effective, then you are not utilizing your potentially most powerful means to succeed in this ever changing world of technology.
According to recent studies, 63% of consumers and business owners turn to the Internet first for information about local companies. 82% use search engines to do so.
Only 44% of small businesses have a website and half of those spend less than 10% of their marketing budget online.
This research finds an increasing trend toward online media for local search. However, the study uncovers a significant disconnect between the way small business owners act as consumers vs. the way they market their businesses online.
Another survey found that search engines are the most popular source for finding local information.
Of those surveyed, 50% said search engines were the first place they looked when seeking a local business. 39% report frequently not being able to locate a particular known business. This means searchers may then choose to contact a similar business with a stronger online presence.
Sigate aims to ensure you not only have a professional website, but one that can be found when searched for. We are here to make sure that every time someone searches within your industry online, you have the opportunity to make them a customer.
Though close to half of small businesses have a website, many of them are unhappy with the ability of their site to acquire new customers. This can be attributed to several shortcomings including do-it-yourself websites, poor website optimization or less than adequate content.
Sigate has the experience and know-how to enable your company to convert your website visitors into happy customers. This is known as a website's conversion rate. If your website is not attracting visitors or converting them to customers then it is probably not useful to your company.
78% of small business owners believe they advertise in the same places as their competitors.
Since only 36% of small business owner have a web presence, this is a place to market yourself that is not already saturated by your competitors. Sigate will help you utilize this resource, and empower you to reach a market outside of the majority of your competitors.
Only 7% of small business owners say their primary marketing goal is to get more visitors to their website.
This means 93% of small businesses are poorly prioritizing one of the most effective means for acquiring new customers. If you can take advantage of your online presence, you can give yourself a significant edge over most of your competitors.
65% of businesses believe it is very important to know where their customers come from.
Sigate incorporates the latest tracking and Analytics methods to determine the source of your website traffic, determine at what point in the purchase or contact process you may be losing a visitor and allow you to address the information in a proactive way to get the most of website.
Only 9% of small businesses on the web are satisfied with the results of their current online marketing efforts.
We know how to make a website effective, and we know how to reach the 82% percent of people who are actively searching the web every day. We specialize in attractive, optimized websites, business directories, email marketing campaigns and more.
Free Mobile Website with select web packages. Get a mobile site optimized for iPhone, Android, iPad and other mobile devices.
Sigate Solutions is proud to offer a 30-day money back guarantee on all of our website packages. Some conditions apply.
Sigate offers great solutions for email marketing and sending email newsletters to your subscribers. Email can be the best way to reach a large targeted audience..
There are lots of reasons a website is such a valuable resource to small businesses everywhere. Unsure what a website can do for you? We can help..
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